Description
CONQUER THE MARKET
Welcome to Bentola!
You have recently resigned from your job at Spirit Brothers and undertook the position of Chief Marketing Officer at a newly established firm operating in the energy drinks market. Your new firm plans to introduce a new energy drink to the market where Spirit Brothers, Modew and other participants (if there are any) in this simulation will be the competition. As your firm’s CMO, you will be responsible for all marketing stages of the new product development.
Can you beat the competition and become the best-performing CMO in Bentola?
POINTS OF DIFFERENCE
- Real-life data and results
- Live support (If you purchase the simulation as part of a course/module. Not available for individual orders.)
- Live discussion session (If you purchase the simulation as part of a course/module. Not available for individual orders.)
- Excellent feedback so far
- Covers many subcategories of marketing
RELEVANT FIELDS / COURSES
- Brand Management
- Marketing Management
- Strategic Marketing
- Market Research
- Introduction to Marketing
- Marketing
- Product Management
- …and similar
WHO IS IT FOR?
- Undergraduate Students
- Postgraduate Students (including MBA and EMBA)
- Marketing Departments and Professionals
- Human Resources Departments
DIFFICULTY LEVEL
